The first signs of summer are felt, on the one hand, in rising temperatures and, on the other, in the typical plans for the month of June, such as all the events and activities surrounding Pride in Seville. This year, the poster is designed by Sevillian artist Rubén Terriza, who has created a work of art that conceals a multitude of details connecting to Sevillian culture. Local nods, symbols, and tributes to icons of Andalusian culture.
The central theme is a collective embrace inspired by dance, a metaphor for Pride as a refuge and home. But if you look closely, every character and every detail hides a fascinating story about queer culture and the identity of our city.
The 6 Sevillian nods hidden in the poster
If you’re walking through the streets of Seville these days and come across the poster, take a close look at these details:
- A tribute to Ocaña and Esmeralda. One of the figures wears a sun-shaped outfit in a clear nod to the free-spirited imagery of Ocaña, the artist from Cantillana. Likewise, in the lower left corner, another figure wears an emerald earring that pays tribute to the legendary Esmeralda of Seville.
- Another icon of Seville’s collective imagination is the figure of Curro, so often used as a nostalgic and marketing hook—including on the 2025 Pride poster. In this case, however, he appears in a veiled form, in the wing-shaped earring worn by the drag queen dressed in red.
- Likewise, the ornamental motifs on the pants of one of the figures blend the art of Triana ceramics with the embroidery of the mantles worn by the Virgin Mary, a sector where the LGTBIQ+ community has poured its heart and soul for generations.
- The composition evokes the fountain in the iconic Plaza de San Marcos and serves as a metaphor for the collective. “We are all drops of water that, together, form part of the same fountain, which is the collective itself.”
- The literature and flowers of our land also contribute to the design. There are two key references: the figure holds a jasmine flower (a direct reference to Federico García Lorca’s poem “El mariquita se peina” ) and the poster’s typography, topped with a carnation.
- The trans flag takes the form of a shawl. One of the figures in the scene incorporates the trans flag into their silhouette in a very Sevillian way: carrying it with the grandeur of a Manila shawl.
A tribute to the neighborhoods and to those who paved the way
The background of the artwork is a visual journey through the architecture and streets of Seville’s neighborhoods, placing this celebration at the heart of everyday life.
Additionally, the sky is dotted with stars that pay tribute to the memory of all those who fought in difficult circumstances and paved the way so that today Seville can celebrate diversity in complete freedom.
The faces featured in this embrace are also drawn from the artist’s real-life circle: actors, painters, sculptors, designers, and dancers who inspire the daily life of a Seville that, in 2026, will once again shine with all the colors of the rainbow.
