The colorful cookies and creamy cheesecakes attract long lines every day, sometimes making the narrow San Eloy street uncomfortable to navigate. In this vein, the central street is preparing to welcome a new sweet arrival that promises to draw crowds. After taking social media by storm, Las torrijas de la yaya is opening its second location in Seville at number 48 this Friday, giving away 100 of its torrijas.
The expansion of the brand, which has only been operating for two months at its first location on San Alfonso XII, now reaches the commercial heart of the city.
From 6:00 p.m., those interested can drop by this location to get theirs: the first 100 are free, and the next 100 will include a free topping of your choice.
In any case, the proliferation of this sweet treat comes as no surprise— the torrijas season is in full swing, from Manu Jara’s highly anticipated recipes to those that fuse Sevillian flavors, such as La Esencia’s poleá.
Why is everyone talking about them?
Although they advertise themselves as faithful to the “grandmothers’ recipe,” their artisanal brioche bread, available year-round, has generated both die-hard fans and criticism from purists.
Its secret lies in extreme personalization: large, juicy pieces that customers can design to their liking.
With prices starting at €5, variety is the strong point of this new temple of sweet treats. They make classic versions (with milk, sugar, and cinnamon, as well as honey) as well as specials and Las locuras de la yaya(Grandma’s Crazy Creations). The latter include torrijas with Lotus, Baileys, white chocolate, matcha tea, and berries.
More than 15 toppings ranging from the modern (pistachio, Nutella, Oreo, caramelized popcorn, etc.) to the purely Sevillian, such as pieces of Inés Rosales olive oil tortas.
