No matter how much city centers strive to fill their main streets with products from large multinationals, craftsmanship is not a relic of the past, and talent in Seville, as we know, is bursting forth. And Gorobei is one of those captivating projects, with exquisitely crafted pieces and jewelry that exudes personality.
Behind this designer jewelry brand is Bruno Fijo (Seville, 1996), who has just won the Showroom EGO New Brand Award at the latest edition of Mercedes-Benz Fashion Week Madrid.
Gorobei: from the laboratory to sculptural jewelry
Just a few years ago, however, his lab was far from aesthetic. Before immersing himself in craftsmanship, Bruno was researching cancer genetics at the IRB in Barcelona.
Today, his brand Gorobei has established itself as a promising voice in new Spanish design, proving that Seville still has a lot to say.
Bruno champions the beauty of imperfection, of human error. And he does so through sculptural language and experimentation with curved, organic forms and botanical inspirations. All of this imbues his pieces with subtle Spanish symbolism, with echoes of Lorca and the figure of the whole, elevating the design to a cultural narrative.
For Bruno, the transition from test tube to metal has been natural. He himself defines his work as an aesthetic laboratory where he experiments with the limits of beauty.
Diving into his social media and website means coming face-to-face with dashing earrings and rings, with shapes that linger in the memory and pendants that evoke shared places.
The Sevillian talent already worn by the stars
It’s not just the Madrid jury that has fallen at his feet. Gorobei’s Sevillian talent has already made its way around the world thanks to icons of pop culture and music.
Zara Larsson wore his custom earrings on her 2026 U.S. tour, and other leading figures of the national avant-garde scene, such as Samantha Hudson, La Zowi, and Queralt Lahoz, have also worn the brand.
Following his success at the Madrid showroom, Bruno will present a highly anticipated collaboration with Carrieri on April 15 at 080 Barcelona Fashion, inspired by the futuristic nostalgia of the 1990s.
With this award, Gorobei not only secures its presence at upcoming major design events but also puts Seville at the center of the contemporary jewelry map. Pieces that tell a story and steer clear of industrial production to remain committed to local craftsmanship.
