This Friday, July 24, 2026, the Plaza de la Encarnación—also known as Las Setas—will become the setting for a very special musical event. So stay tuned, because FOMO is real!
As part of the ALWAYS AN ICON movement, Coca-Cola is coming to Seville to usher in its best era yet and officially unveil its new visual identity. The event will feature live music, urban culture, and memorable experiences—all with free admission for the public.
The big secret of the night? The lineup. To keep the hype sky-high, the brand is keeping the identities of the artists who will take the stage during the evening under wraps. One thing’s for sure: the show promises to get the whole plaza dancing from start to finish.
How to get your free tickets (they’re going to go fast!)
Although this show is completely free, capacity at the Las Setas venue will be limited. To secure your spot and experience it firsthand, you’ll have to act fast and reserve your ticket through this link.
Doors open at 8:00 p.m., providing the perfect excuse to start enjoying the great atmosphere of a Sevillian evening and discover various activations and experiences. The main show will kick off around 9:00 p.m., so we recommend arriving well in advance if you want to secure a good spot in the front row.
Let your friends know right away and secure your ticket before they sell out.
📍 Location: Las Setas de Sevilla (Plaza de la Encarnación)
🗓️ Date: Friday, July 24, 2026
⏰ Time: Doors open at 8:00 p.m. (Show from 9:00 p.m. to 10:30 p.m.)
💸 Admission: Free (Requires prior registration)
